The Future of Marketing: Embracing Algorithmic Attribution for Success
Algorithmic Attribution is a powerful method that lets marketers measure and optimize the performance of marketing channels. By ensuring better investments for every dollar spent, AA helps marketers maximize return for every dollar they spend . While algorithmic attribution comes with numerous advantages However, not all businesses are eligible . There are many who do not have access Google Analytics 360/Premium accounts which makes algorithmic attribution possible . Algorithmic Attribution : Its Benefits Algorithmic Attribution, commonly known as Attribute Evaluation & Optimization (AAE) is a data-driven , efficient method of evaluating and optimizing marketing channels. It aids marketers determine the channels that are most effective in driving conversions efficiently while also optimizing the media budget across all channels. Algorithmic Attribution Models can be built by Machine Learning (ML) and trained and updated to continuousl...