AffiliateMonyMakers

MUSTA. Fancy acronym?  Maybe the hot new thing?  Not quite. It’s actually the opposite of that.  When an Entrepreneur hires my team to help them scale their marketing and sales, the first thing we do is ask a lot of in depth questions about the product or service, the target avatar, current clients, and which marketing initiatives have worked for the company thus far.  Sometimes clients actually know and can point us to data and dashboards to prove it. A lot of times, though, the Entrepreneur says “My team said this worked well!”  Then my team looks at the data. Turns out, what they thought worked well, didn’t work at all.  A MUSTA marketing team is a team that assumes when the sales were higher, the marketing  MUSTA  worked… MUSTA marketing can create some short-term success, but ultimately they’re throwing marketing mud at the wall, hoping something  (anything)  sticks. Here’s where the challenge lies… It’s not long-term or sustainable. At some point, sales will reach a threshold, an

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There is a lot of content online debunking company culture. Some express culture as a “mere myth”.  “Not a cultural fit” became a blanket excuse for candidates that didn't meet hiring managers' preconceived idea of what the right person for the job  should look like, sound like  and even dress like. That's just one of the many results a  'culture fit myth'  web search will get you. The true meaning of the right “culture fit” is not only in the interest of the business as a whole, it’s as equally important for your team and the candidate.    Like plants, people need the right environment and conditions to thrive. Culture encompasses not only the attitude, but the behavior and values of an entire company  (and their mission) .  It should be no surprise that people quit their jobs because a company environment is not  healthy  for them. In fact, in today’s world we often hear about people leaving higher salaries and other benefits the company offers if the culture of t

When making an omelet, you definitely need eggs  (it’s the key ingredient, right?) .  You also need a stovetop, a pan, oil, and any preferred ingredients like pepper, salt, cheese, peppers, etc.  It’s not a technically an omelet without all those other ingredients… It can't be cooked without heat… And a pan puts it all together… You need all these things, or you just end up with scrambled eggs.  While eggs are the  main  ingredient, the other ingredients are pretty indispensable in the process  (if you truly have your heart set on an omelet).  I’m going to use this same analogy when it comes to a company structure. Let’s think of different talents on your team like different “ingredients”. Different talents are needed in a company to make the business “work”. Just like different ingredients are needed to make a proper omelet. Each ingredient has a “job” just like each person on your team has a “job”.  For example, the marketing director on a team has a completely different set of j